The Covid-19 pandemic has accelerated the adoption of digital technologies across multiple aspects of business life. As one CEO of a large tech company recently stated, “We are witnessing what will surely be remembered as a historic deployment of remote work and digital access to services across every domain.” (Mckinsey, 2020).
How successful this adoption has been differs across businesses though, which has important implications for productivity, competitiveness, and business performance.
In this 60-minute virtual PrOPEL Hub event, hosted by the University of Nottingham, the team will discuss their recent project that explores differences in the efficient use of web-based digital technologies across businesses. Specifically, they will explore how information shapes the performance management of digital technologies, and report on the findings from a Randomised Control Trial that sought to nudge UK businesses to improve their management practices. The team will also share reflections on barriers and enablers of better management of intangible assets such as business websites.
Join us for the opportunity to:
• Gain insight on the importance of the efficient use of technology for business productivity and performance.
• Learn about how UK businesses manage the performance of important intangible assets such as their websites.
• Hear whether business might be nudged towards improving their management practices.
• Ask questions to our panel and share your own experience.
This event forms part of the PrOPEL Hub Research Showcase. You can find details about other events on our website.
More about our speakers:
Richard Kneller is a Professor of Economics at the University of Nottingham. His research focuses on the interplay between productivity, technological change and international trade. Richard has been an external advisor to the Department for Business, HMRC, Department for International Trade as well as the European Commission, OECD and IMF.
Cher Li is an Associate Professor in Industrial Economics at Nottingham University Business School. An economist by training, Cher’s research focuses on issues relating to innovation, trade and productivity. She has worked on a number of projects funded by the ESRC and government departments as well as consulted widely across government offices, businesses and international organisations in areas of business performance and innovation.
Anwar Adem is a Research and Knowledge Exchange Fellow for the PrOPEL Hub based at the University of Nottingham. Anwar finishes his PhD in Economics from Lancaster University. He has conducted research on firm performance and productivity using worker and firms level data.